In 2024, scalp care has evolved into a major focus in the beauty industry, drawing comparisons with skincare routines due to the shift in consumer awareness. No longer limited to simple shampoos and conditioners, scalp care now involves targeted treatments designed to nourish the scalp, prevent hair loss, and promote healthy hair growth. This skinification of hair care reflects changing priorities among consumers, especially as healthy hair is increasingly recognized as beginning with a well-cared-for scalp.
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